Prabodh Begins the Active Citizenship Internship Program at IILM

14th Sept, 2010
Mehak Garg
      
 After great success and appreciation for the last year’s tie up program with Prabodh, IILM and its student group ICCHA invited Prabodh for conducting training cum internship program for students with the dual objective of social service as well as making the students aware about Active Citizenship, Globalization, Governance, New Public Management and Policy Reforms. Prabodh accepted the offer with a promise for a program with higher input and output this year. 12 students attended the Orientation session who would be working with Prabodh as interns. About the same number are expected to join from the second session.

The pedagogy of the program has three constituents. First, the
Classroom sessions that will take place at the IILM campus and would consist of lectures, screening of documentaries and short films, discussions, role plays, working group exercise, reality check, games, etc. Weekly assignments would follow each of these sessions. Second, the students would work in group of five each on projects one by one on a rotational basis. Hence each group will work on a project for a month and then move to next project. Third is the skill Based training that would involve applying the theory and skills in real world exercises. This training will focus on social media marketing and online advertising, direct marketing, event management, campaign management, reporting, monitoring and evaluation, etc.

So, the first session was organized on 14th of Sept at IILM, Lodhi Road campus by Mr. Prashant Narang & Mr. Himanshu Dev from Prabodh. The students who attended the session were Mehak Garg, Dipanshi Kochar, Monisha Batra, Shivam, Naina Mishra, Shewta, Guransh, Harshita, Vikram, Shilpi Tiwari, Saurabh, Pramath and the Student Coordinators Rounak Nahata and Chandni.

The session began with a presentation on Prabodh about the objectives, mission and the work domains of the organization. According to the Team Prabodh, they are a think-tank based in Delhi that envisions corruption-free governance and prosperous society where the common man is sovereign and awakened as a citizen and a consumer. To achieve that, it aspires to improve the life and livelihood conditions of a common man in India by advocating for public policies favouring good governance and free exchange based on liberal democratic values. This initiative with the management students is a step in the same direction.

Then an inspiring leadership documentary video called “Imagine Leadership | By XPLANE & Nitin Nohria” that had examples of people who have led by example and have dedicated their lives to services to the society as Mahatma Gandhi, who by his life characterized his saying “be the change you want to see in the world.” A Question and Answer session and discussions followed the video.

    
Then, “THIRD WHEEL” a documentary, putting forth the issues regarding the Auto rickshaws, made by Prabodh in 2009 was screened. It envisages on the opening up the permit system to facilitate choice & competition in the area of Intermediate Public Transport in Delhi.

In the end, everybody was asked to give their opinion about the documentary and the issues involved, about their personal experiences, whether they agree or disagree to the concerned subjects. Everyone had different views; some students agreed saying that, “they are also entrepreneurs, they have to earn for their livelihood there should not be any limit to it.” While others disagreed on the bases of immigration, overcrowding of the capital, pollution, corrupt practices, other better alternatives, etc.